ConversionMint — Email Marketing

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Email Marketing

Emails That Don't Get Ignored.

Personalised drip sequences built for B2B buying journeys — not newsletter blasts. Every email we send is timed to a buyer signal, written for a decision maker, and measured against pipeline — not open rates.

Get Free Email Audit → See results ↗

3.8×

Avg Reply Rate

48h

To First Send

91%

Lead Accuracy

Spray & Pray

ConversionMint — Email Marketing

The Reality

Most B2B
Email Is Noise.

The average B2B decision maker receives 121 emails per day. Most get deleted in under 3 seconds. Not because email doesn't work — but because most companies send the wrong email, to the wrong person, at the wrong moment. We fix all three.

78%

Of B2B emails are never opened

Generic subject lines, wrong timing, no personalisation

91%

Of marketers report poor list quality

Sending to contacts who will never buy — burning domain reputation

3 sec

Average decision time on a B2B email

If the first line doesn't hit, the rest doesn't matter

The ConversionMint Difference

Email Built On Buyer Intelligence.

We don't write emails. We engineer buying conversations — timed to real signals, written for real decision makers, and measured against real pipeline.

🎯

Intent-Led Targeting

Every email sequence starts with a buyer signal. We identify contacts actively researching your category — then email them at the exact moment they're in-market. Not a month before, not a month after.

✍️

Hyper-Personalisation

Not "Hi {{First Name}}". Real personalisation — company-specific pain points, role-specific messaging, industry-specific language. Every email reads like it was written by someone who knows the recipient's job.

📊

Pipeline Attribution

We don't report open rates. We report meetings booked, opportunities created, and pipeline value generated. Every sequence is a revenue driver — tracked from first send to closed deal.

How A Sequence Actually Works.

A ConversionMint email sequence isn't a batch of templates. It's a precision buying journey — each touch designed for a specific stage of the decision process.

Day 0 Signal detected

ICP Signal Mapping

Before a single email is written, we identify which contacts in your target accounts are showing active research behaviour. We map firmographics, technographics, and real-time intent signals to build a priority contact list — not a bought list.

Intent DataICP MatchingFirmographic FilterAccount Scoring

Day 1 First touch

Pattern Interrupt Opening

The first email has one job: stop the delete reflex. We write subject lines that reference something hyper-specific — a competitor they just evaluated, a funding round, a recent hire. The body is 4 lines max. One sharp pain point. One clear ask.

Subject Line Testing4-Line FrameworkPersonalised Hook

Day 4–7 Value touch

Value-Led Nurture

Follow-up emails deliver something useful — a relevant case study, a benchmark report, a specific insight about their industry. No pushy pitches. This builds credibility with contacts who opened but didn't respond. They remember you when they're ready.

Case Study DeliveryIndustry InsightsDrip Automation

Day 10–14 Decision push

Conversion Trigger

Late-sequence emails shift to social proof and urgency. A peer company's result. A specific problem they haven't solved. A time-limited offer to talk. These are designed to convert warm responders into booked calendar meetings — not form fills.

Social ProofA/B Subject TestingCalendar Integration

Ongoing Compound value

Re-Engagement & Optimisation

Non-responders enter a long-play nurture track — low-frequency, high-value touches that keep ConversionMint top of mind until they're ready. We A/B test subject lines, send times, and messaging continuously. Every sequence improves month over month.

Re-engagement FlowsSend Time OptimisationContinuous A/B Testing

What You Get

Everything Included.
Nothing Hidden.

🔍

ICP & Signal Mapping

Full ICP audit, intent data sourcing, and account prioritisation before we write a single word.

✍️

Copywriting & Personalisation

Every email written by senior B2B copywriters. Personalised at the account and contact level — not templated.

⚙️

Sequence Setup & Automation

Full technical setup in your sending platform. Triggers, delays, branching logic — all configured for you.

🏷️

Domain Warming & Deliverability

SPF, DKIM, DMARC setup. Sending domain health monitoring. We protect your deliverability so emails land in inboxes.

🧪

A/B Testing

Subject lines, send times, CTA variations, and body copy — tested systematically across every active sequence.

📈

Pipeline Reporting

Weekly reports tied to meetings booked and opportunities created — not open rate dashboards that look good but say nothing.

⚡ Core Capability

AI-Powered Personalisation
At Scale

We combine AI-assisted research and senior copywriter oversight to personalise every email at a level no template tool can match — without the cost of 1:1 manual research on every contact.

🤖

AI Account Research

Company news, funding, tech stack, hires

✍️

Senior Copywriter Review

Every email reviewed and refined by a human

📬

1,000+ Emails / Month

At full personalisation — not batch-and-blast

📊

Real-Time CRM Sync

Every reply, open, and click logged automatically

3.8×Avg Reply Rate

48hTo First Send

62%Open Rate Avg

91%Inbox Delivery

4.2×Pipeline vs Cold Calling

−52%CPL vs Previous Vendor

30dFirst Results

3.8×Avg Reply Rate

48hTo First Send

62%Open Rate Avg

91%Inbox Delivery

4.2×Pipeline vs Cold Calling

−52%CPL vs Previous Vendor

30dFirst Results

Results That Close Deals.

Real results from real campaigns. Tied to pipeline and revenue — not vanity email metrics.

3.8×

Reply Rate vs benchmark

B2B SaaS

3.8× Reply Rate From Cold Outreach in Q1

A B2B SaaS company was sending 5,000 emails/month with a 0.8% reply rate. We rebuilt their sequence with intent-led targeting and role-specific messaging. Reply rate hit 3.8% in 45 days. Pipeline from email tripled within the quarter.

0.8%

Before

3.8%

After

45d

Timeline

−52%

Cost Per Lead drop

Enterprise Tech

CPL Dropped 52% While Pipeline Quality Improved

An enterprise tech company was spending $180/lead on paid channels. We shifted budget into intent-led email sequences targeting mid-evaluation accounts. CPL dropped to $86 and SQL conversion rate improved by 40%.

$180

Before CPL

$86

After CPL

+40%

SQL Rate

Our Process

From Brief To First Send. In 48 Hours.

No lengthy onboarding. No strategy decks. We move fast because slow marketing costs more than it saves.

ICP Brief

We capture your ideal customer profile, target industries, and key pain points in a 30-minute call.

Signal Mapping

Our team builds a priority contact list from intent data — accounts actively researching your solution.

Sequence Build

Senior copywriters craft a 5-touch sequence. Full tech setup — automation, deliverability, CRM sync.

Launch & Optimise

Sequences go live. We monitor, A/B test, and report on pipeline — not open rate dashboards.

Ideal Fit

Built For B2B
Companies That
Mean Business.

Our email marketing works best for companies with a defined ICP, a deal size above $5k, and a sales team that actually wants to close. We're not a newsletter service or a drip automation tool.

Not a fit for: e-commerce, B2C brands, or companies without a sales team to work the pipeline we generate.

💻

B2B SaaS Companies

PLG to enterprise — trial conversion, expansion revenue, enterprise outbound

🏭

Manufacturing & Industrial

Long sales cycles with multiple stakeholders — we reach procurement and operations buyers

💰

Financial Services & Fintech

Compliance-aware sequences targeting CFOs, controllers, and treasury buyers

⚡

Enterprise Technology

IT, security, infrastructure — reaching evaluation committees at the right moment

🏗️

Professional Services

Consulting, legal, staffing — trust-first sequences that open doors without cold calling

Common Questions

Everything You Want To Know.

How is this different from tools like Mailchimp or HubSpot? +

Those are platforms — they give you the tools, you do the work. We do everything: strategy, ICP mapping, copywriting, technical setup, deliverability, A/B testing, and reporting. We're the team behind the tool, not the tool itself. You get pipeline, not a software subscription.

Do I need to provide my own contact list? +

No. We build the contact list from intent data and firmographic databases — so every contact is ICP-matched and showing active research behaviour. If you have an existing list, we audit and enrich it. We never use cold, unverified lists.

Will this affect my domain reputation? +

We take deliverability seriously. Every engagement includes full SPF, DKIM, DMARC setup, sending domain warming, bounce rate monitoring, and list hygiene. We send from warmed domains and keep send volumes safe. Most clients see improved deliverability compared to their previous setup.

How quickly will I see results? +

Sequences go live within 48 hours of signing. First replies typically appear within 7–10 days. First qualified pipeline usually materialises within 30 days. Results compound month over month as sequences are optimised and contact lists grow.

What platforms do you work with? +

We work with all major B2B email platforms — Instantly, Lemlist, Apollo, Outreach, Salesloft, HubSpot Sequences, and more. We can work inside your existing stack or recommend the right platform for your needs. No platform lock-in.

Is there a minimum contract length? +

No long-term lock-in. We work on a month-to-month basis after an initial 30-day ramp period. We keep clients by delivering results — not by trapping them in contracts. 94% of clients stay because the pipeline compounds.

Start Today

Your Inbox Is
Waiting.

48 hours to your first sequence. 30 days to your first qualified reply. No lock-in. No spray-and-pray. Just pipeline.

Get Free Email Audit → View Results ↗

48h to first send

No lock-in contract

Pipeline in 30 days

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